Softball and baseball first

Every player, clip, and roster in one clubhouse.

A warm, branded operating system for serious club programs. Profiles, video, coach feedback, recruiting assets, and team resources finally live in one place that feels human, organized, and field-aware.

See the platform Watch the flow →
Softball player throwing during game action
Softball player holding a glove near the dugout

Player profile

Maya Ellison

#12 · 2B · Class of '28
.342 AVG 14 GP OK Ready
Baseball team coach huddle 0:48

At-bat · Round 3

Coach note added
Diamond-first Softball leads, baseball supported
Multi-org Neutral above every team brand
Real media Human photos instead of cold mockups
Walnut accent One restrained brand color

Photography direction

Real people, real fields, warm light.

The identity Claude built is strongest when the UI stays quiet and the photos carry the color. I worked the real softball and baseball imagery into the hero, platform cards, and season story instead of treating it as decoration.

Softball player holding a glove near the field
Profiles
Softball player throwing during game action
Video
Baseball team listening during a coach huddle
Baseball ready

What it replaces

Less duct tape. More club identity.

Most teams end up spread across spreadsheets, group texts, video links, folders, and one-off graphics. ClubhouseStack gives the program a real home without making the club feel like a generic dashboard.

Player profiles

Every athlete gets a clean, shareable story.

Roster details, photos, positions, class year, profile notes, and recruiting media can live together.

112M. Ellison2B
207J. ParkSS
321A. ReyesCF
Softball pitcher delivering a pitch during a game
Video review

Clips stay connected to development.

Coach feedback

Notes that travel with the clip, not the group text.

Draft, send, and track feedback beside the athlete and the moment being reviewed.

Draft note... Draft
Stay through the zone. Sent
Worked it in the cage. Acknowledged
Softball field ready for play on a sunny day

Season flow

From club setup to growth.

The homepage should show the product as a living season system. Start with identity and roster, then connect video, feedback, profile sharing, and future club growth.

01 Club setup

Brand, teams, staff

02 Roster

Players, profiles, data

03 Video

Clips and film review

04 Feedback

Coach notes and plans

05 Recruiting

Shareable profiles

06 Growth

More teams, more seasons

Softball field with warm sunlight

Designed, not generated

Premium, approachable, and clearly built by someone who understands teams.

The design now follows Claude’s Clubhouse direction, the home-plate mark, editorial serif, neutral cream and charcoal palette, walnut accent, scorebook texture, and layered product cards, while keeping softball photos visible throughout the experience.

Photo rule Use color, warmth, and candid field moments. Avoid cold stock, fake action art, and team-specific branding on the main product homepage.

Launch path

Start focused. Expand cleanly.

Phase 1

Product landing and brand shell

Lock the neutral ClubhouseStack story, identity, mark, palette, and public homepage structure.

Phase 2

Team and player experience

Bring rosters, profiles, media, and coach review into a repeatable flow for one team.

Phase 3

Organization scale

Add more teams, roles, resources, and workflows without rebuilding the foundation.

Photos via Unsplash. Brand direction adapted from the Claude identity exploration.